SEO
How To Improve My website Ranking On Google In 2026 An SEO-optimized “About Us” page builds brand authority and trust, helps with local visibility, and provides valuable content for both visitors and search engines. Instead of a dry corporate bio, a strategic “About Us” page is an effective marketing tool that converts curious visitors into loyal customers.
Table of Contents
SEO=Search Engine Optimization
It is a process in which we use some techniques to increase the ranking and visibility of our website on search engines, and also improve DA (Domain Authority) and PA (Page Authority).
There are three type of SEO.
- ON PAGE SEO
- OFF PAGE SEO
- Technical SEO
1.ON PAGE SEO
In this technique, we can optimize our website using On-Page SEO techniques to improve visibility, ranking, and performance according to Google’s guidelines. We can optimize our content based on Google’s algorithms. These are called On-Page SEO techniques.
How To Improve My website Ranking On Google In 2026
Title tags
Meta description
Keywords का सही उपयोग
URL structure
Internal linking
Content quality
On-Page SEO Types
- Content Optimization
- Heading Structure
- Keyword Research and Placement
- Internal and External Linking
- Articles and Blog Content
- Article Consistency / Quality Layering
- Video and Image Optimization
Content Optimization:
Content Optimization = Improving content so that it ranks well on Google and is easy for users to read and understand.
Heading Structure:
Heading Structure = Organizing titles and sub-titles in a clear hierarchy so content is easy to read and SEO-friendly.
H1: Main title of the page (only one per page, most important).
H2: Main sections under H1.
H3: Subsections under H2.
H4, H5, H6: Further subdivisions if needed.
Keyword Research:
It is the process of finding the words and phrases that people type into search engines when looking for information, products, or services. These are the terms you want your content to rank for.
Keyword Placement:
It is about using those keywords in the right places in your content so that search engines can understand what your page is about, without overstuffing them
Internal Linking:
- Linking one page of your website to another page on the same website.
- Helps users navigate easily and search engines understand your site structure.
- Example: On a blog about SEO, linking to another post on “On-Page SEO Tips.”
External Linking:
Linking your website to a page on another website.
Shows search engines that your content is trustworthy and references useful sources.
Example: Linking to a Google guide on “Keyword Research.”
Articles:
- Articles are pieces of writing that give detailed information about a topic.
- They are usually longer, more formal, and focus on educating or informing the reader.
- Example: A news article about today’s cricket match or an article explaining “How to start a blog.”
Blog Content (Blogs):
- Blog content is usually more casual and personal.
- Blogs can share opinions, experiences, tips, or updates.
- Example: A blog post about “My experience learning digital marketing” or “Top 5 social media tips for 20
Article Consistency:
- This means keeping your article focused, clear, and logical from start to finish.
- Your content should match the topic, maintain the same tone, and not jump around randomly.
- Example: If your article is about “SEO tips,” don’t suddenly start talking about cooking recipes in the middle.
Quality Layering:
- This is about building your article in layers of value for the reader.
- Start with basic information, then move to examples, details, stats, and finally advanced tips or insights.
- It helps readers understand step by step, and search engines see your content as well-structured and valuable.How To Improve My website Ranking On Google In 2026
Video Optimization:
- This means making your videos perform better for both users and search engines.
- Key points:
- File size & format: Compress video so it loads fast without losing quality.
- Title & description: Use clear titles, keywords, and descriptions so people and search engines understand your video.How To Improve My website Ranking On Google In 2026
- Thumbnail: Attractive thumbnail to encourage clicks.
- Captions & subtitles: Help users and improve SEO.
- Loading speed: Ensure the video doesn’t slow down your website.
Image Optimization:
- This means making images load faster and be understandable for search engines.
- Key points:
- File size & format: Compress images (like JPEG, PNG, WebP) to reduce page load time.
- Alt text: Add descriptions to help visually impaired users and improve SEO.
- File name: Use descriptive names with keywords (e.g.,
seo-tips.jpg). - Dimensions: Resize images to fit the website design.
2. OFF PAGE SEO
How To Improve My website Ranking On Google In 2026 with off page Seo In this technical SEO ,we can optimize our website to improve its ranking. We can use third-party tools or techniques for better ranking, and by using these methods, we can achieve long-term stability and visibility for our website.
Type of off page seo
- Guest Posting
- Backlink Building (Link Building).
- Social Media Marketing
- Influencer Outreach
- Local Listings & Citations
- Article submission
3. Technical SEO
How To Improve My website RAbout Usanking On Google In 2026 Technical SEO is the process of improving the technical aspects of a website so that search engines can easily find, crawl, and index it. It helps your website rank higher in search results.
Key Points in Simple Words:
Fix Errors – Remove broken links or duplicate pages.
Website Speed – Make your site load fast.
Mobile-Friendly – Ensure your website works well on phones and tablets.
Secure Website (HTTPS) – Use SSL to make your site secure.
Proper URL Structure – URLs should be clean and easy to read.
Sitemap & Robots.txt – Help search engines understand your site.
KEYWORDS
KEYWORDS
How To Improve My website Ranking On Google In 2026 Keywords are the highlighted words which are used for ranking our website by the user’s search query. These words are called keywords.
Type of keywords
- Informational Keywords
- Navigational Keywords
- Transactional Keywords
Informational Keywords:
How To Improve My website Ranking On Google In 2026 Those keywords which are use for giving or taking of any information by the user search and query is called informational keywords .
* In Information keywords we can use wh. family.
Ex. What is digital markting?
Navigational Keywords:
How To Improve My website Ranking On Google In 2026 , Those keywords which are use telling about distance place, state, city, with user search and query is called navigational keywords.
Transactional Keywords:
How To Improve My website Ranking On Google In 2026 , Those keywords which are use for buying and salling some thing user search and query is called transactional keywords.
SUB TYPE OF KEYWORDS
- Long Tail Keywords
- Short Tail Keywords
- LSI keywords
Long Tail Keywords:
How To Improve My website Ranking On Google In 2026, Those keywords which have more than five words in it is called long tail keywords.
*Low in competition
*High in relevance/density
*Higher chance of ranking
*Lower search volume
Short Tail Keywords:
How To Improve My website Ranking On Google In 2026, Those keywords which have less than five words in it is called short tail keywords.
*high in density
*high deffenitely
* high competition
*low in ranking
Examples of short tail keywords:
- Shoes
- Laptop
- SEO
- Mobile
- Pizza
- Camera
- Insurance
- Travel
- Fitness
- Marketing
Example of long tail keywords:
- Best running shoes for men under 2000
- Buy laptop with i5 processor and 8GB RAM
- SEO tips for beginners in 2025
- Best mobile phone under 15000 in India
- Order pizza online near me with free delivery
- DSLR camera for beginners under 30000
- Cheapest car insurance for students in India
- Travel packages to Goa from Delhi 2025
- Home fitness exercises without equipment
- Digital marketing course in Hisar with placement
LSI Keywords (Latent Semantic Indexing Keywords):
How To Improve My website Ranking On Google In 2026,
These are related or similar words and phrases that help search engines understand the topic of your content better. They are not synonyms, but words that are closely connected to the main keyword.
Example:
- Main Keyword: “Digital Marketing”
- LSI Keywords: SEO, social media marketing, online ads, content marketing, Google ranking, keyword research.
KEYWORDS SEARCHING TOOL
There are three type of keywords searching tool
- Primary Keywords
- Secondary Keywords
- Related Keywords
Primary Keywords:
How To Improve My website Ranking On Google In 2026, Those keywords which are use as focus or main keywords of any page or blogs and it can be repicts as pr density is called primary keywords.
*focus keywords :
focus keywords can be 0.8 to 2.0% pr thousands words .
Secondary Keywords:
How To Improve My website Ranking On Google In 2026, Those keywords which are use for ranking our website Secondary Keywords are the supporting keywords that are closely related to your primary keyword. They help search engines understand your content better and increase chances of ranking for multiple searches.
*density of keywords:
density of secondary keywords 4.2% to 6% or thousands words.
Related Keywords:
How To Improve My website Ranking On Google In 2026, These are the extra keywords that are connected to your main topic. They are not the main focus but help search engines understand your content better.
Ex = Main Keyword: Digital Marketing
Related Keywords: online advertising, keyword research tools, Google ranking factors, website traffic growth
Thank You:
“Thank you for your valuable time and support. Your guidance and encouragement mean a lot. I truly appreciate your help and look forward to learning and growing more with your support “.
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