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Best in World how to create a ads in meta ads manager with campaign

Creating an ad campaign in Meta Ads Manager (Facebook & Instagram) is one of the best and easiest ways to promote your business or website to people all around the world. First, go to ads manager meta and log in with your Facebook account. Then click on the “+ Create” button to start a new campaign. Meta will ask you to select your campaign objective, such as Awareness, Traffic, Engagement, Leads, or Sales. You should choose your goal according to your need — for example, if you want more people to visit your website, select Traffic, and if you want more sales, select Sales. After that, give your campaign a simple name like “New Product Launch” or “Festive Offer Ad” so you can identify it easily later.Best in World how to create a ads in meta ads manager with campaign

Next, you will move to the Ad Set part, where you decide your audience, budget, and placements. Set your daily or total budget (for example ₹500 per day) and choose the start and end date of your campaign. Then select your target audience — choose country, city, age, gender, and interests (for example, people interested in fashion, technology, or shopping). After that, choose where you want your ad to appear — Facebook, Instagram, Messenger, or all together (recommended is Advantage+ Placement so Meta automatically shows your ad where it performs best).

Best in World how to create a ads in meta ads manager with campaign
Best in World how to create a ads in meta ads manager with campaign

Now you will create your actual ad. You can use an existing post from your Facebook page or make a new one by uploading an image or video. Add an attractive headline (like “Get 50% Off Now!”), a short description (like “Hurry! Offer valid till Sunday”), and a call-to-action button such as “Shop Now” or “Learn More.” After setting everything, check the preview to see how your ad will look on Facebook and Instagram feeds or stories.

Meta Ads Manager

There are three part of ads:

  1. Add Campaign
  2. Audience
  3. Pixel

campaign

A campaign is the first and main step when you create an ad in Meta Ads Manager. It means the overall goal or purpose of your advertisement — what you want to achieve from your ads.

there are six type of campaign:

  1. Awareness Campaign
  2. Traffic Campaign
  3. Engagement Campaign
  4. Leads Campaign
  5. Sales (Conversions) Campaign
  6. App Promotion Campaign

Ad set: Best in World how to create a ads in meta ads manager with campaign

An Ad Set is a set of ads used for targeting the right audience according to ad needs. In an Ad Set, we can target based on location, gender, age, and detailed targeting, which includes demographics, behaviors, and interests. We can also choose placements, platforms, and devices for the ads.

Ads:

An Ad contains the ad copy, including the headline, primary text, description, image or video, and call-to-action button.

Engagement Campaign:

Engagement Campaign: In this type of campaign, you can engage your own audience using a Call-to-Action (CTA). This can include actions like sending messages via Messenger, Instagram, WhatsApp, making calls, and other interactive activities

Leads Campaign:

Leads Campaign: In this type of campaign, you can collect leads using forms, landing pages, calls, Messenger, and other similar methods.

Sales (Conversions) Campaign:

Sales (Conversions) Campaign: In this type of campaign, we can direct users to a product page where they can buy products from your website. In this campaign, we can measure metrics like CPC, CPP, CTR, and ROAS

CPCCost Per Click (the amount you pay for each click on your ad)

CPPCost Per Purchase (the amount you pay for each purchase or conversion)

CTRClick-Through Rate (the percentage of people who clicked your ad after seeing it)

ROASReturn on Ad Spend (how much revenue you earn for every rupee/dollar spent on ads)

App Promotion Campaign:

In this type of campaign, we can advertise an app to people and encourage them to install it or take action to get promotions.

Audience

Audience: The group of people you want to reach with your message, advertisement, or content. They are the ones who see, hear, or interact with what you share.

there are three type of audiance

  1. Custam Audience
  2. Saved Audience
  3. Looklike Audience

Custam Audience:

Best in World how to create a ads in meta ads manager with campaign In this type, we can create an audience based on age, gender, and detailed targeting preferences.

Saved Audience:

Best in World how to create a ads in meta ads manager with campaign In this type of audience, we can run our own ads. If we position ads responses according to the targeting, then we save the audience for future use.

Look like Audience:

Best in World how to create a ads in meta ads manager with campaign This type of audience is created by finding people who are similar to your best customers, based on their interests, behavior, or profile.

Pixel

Pixel is a small piece of code or snippet that is added to a website or mobile app to track the actions of users. It is widely used in digital marketing and advertising to measure the effectiveness of campaigns. When someone visits a website or performs an action, like clicking a button, making a purchase, or filling a form, the pixel records this activity and sends the information back to the advertising platform, such as Facebook Ads or Google Ads.

there are five type of pixel :

  1. Facebook Pixel
  2. Google Ads Pixel
  3. Event Pixel
  4. Remarketing Pixel
  5. Tracking Pixel

Facebook Pixel:

Tracks user actions on your website and helps optimize Facebook and Instagram ads. It allows you to create Custom Audiences, Lookalike Audiences, and track conversions.

racks user behavior on your site after clicking Google Ads. It helps measure conversions, like purchases or sign-ups, and optimize ad performance.

Event Pixel:

Tracks specific actions on a website, such as button clicks, form submissions, or video views. Useful for detailed analysis of user engagement.

Remarketing Pixel:

Tracks visitors who didn’t convert and allows you to retarget them with ads later.

Tracking Pixel:

A general term for any small code that monitors user activity on websites or apps for analytics and ad optimization.

your create a ads with step-by-step guide

Best in World how to create a ads in meta ads manager with campaign

Step 1: Log in to Meta Ads Manager

  • Go to Meta Ads vikasupdate.onlineManager
  • Make sure your Facebook Page and Ad Account are connected.
Best in World how to create a ads in meta ads manager with campaign

Step 2: Create a New Campaign

  1. Click + Create.
  2. Choose Campaign Objective depending on your goal:
    • Awareness: Brand Awareness, Reach
    • Consideration: Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages
    • Conversion: Conversions, Catalog Sales, Store Traffic
  3. Name your campaign for easy tracking.
  4. (Optional) Turn on Campaign Budget Optimization (CBO) to let Meta optimize budget across ad sets.

Step 3: Set Up Ad Set

  1. Audience: Choose who will see your ads
    • Use Saved Audience, Custom Audience, or Lookalike Audience
    • Target by age, gender, location, interests, behaviors
  2. Placements:
    • Automatic Placements (recommended)
    • Manual Placements if you want specific locations like Facebook Feed, Instagram Stories, Messenger
  3. Budget & Schedule:
    • Set Daily or Lifetime Budget
    • Choose start and end date, or run ads continuously
  4. Optimization & Delivery:
    • Choose what you want to optimize for: Link Clicks, Conversions, Impressions

Step 4: Create Your Ad

  1. Choose Ad Format:
    • Single Image or Video
    • Carousel (multiple images/videos)
    • Collection (mobile-first, immersive experience)
  2. Add Ad Creative:
    • Upload images/videos
    • Add catchy headline, primary text, and call-to-action (CTA)
  3. Add Destination:
    • Website, App, Messenger, or WhatsApp
  4. Preview your ad in different placements.

Step 5: Review & Publish

  • Double-check campaign, ad set, and ad details
  • Click Publish
  • Meta will review your ad (usually within 24 hours)

Pro Tips for Best Results

  • Use high-quality visuals and short, catchy text
  • Test multiple ad variations (A/B testing)
  • Track results using Meta Pixel
  • Optimize based on performance metrics: CTR, CPC, ROAS

Best in World how to create a ads in meta ads manager with campaign

Thank You Note:
Thank you for your valuable time and support. Your guidance and encouragement mean a lot. I truly appreciate your help and look forward to learning and growing more with your support.

Best in World how to create a ads in meta ads manager with campaign

Best in World how to create a ads in meta ads manager with campaign

Creating an ad campaign in Meta Ads Manager (Facebook & Instagram) is one of the best and easiest ways to promote your business or website to people all around the world. First, go to ads manager meta and log in with your Facebook account. Then click on the “+ Create” button to start a new campaign. Meta will ask you to select your campaign objective, such as Awareness, Traffic, Engagement, Leads, or Sales. You should choose your goal according to your need — for example, if you want more people to visit your website, select Traffic, and if you want more sales, select Sales. After that, give your campaign a simple name like “New Product Launch” or “Festive Offer Ad” so you can identify it easily later.Best in World how to create a ads in meta ads manager with campaign

Next, you will move to the Ad Set part, where you decide your audience, budget, and placements. Set your daily or total budget (for example ₹500 per day) and choose the start and end date of your campaign. Then select your target audience — choose country, city, age, gender, and interests (for example, people interested in fashion, technology, or shopping). After that, choose where you want your ad to appear — Facebook, Instagram, Messenger, or all together (recommended is Advantage+ Placement so Meta automatically shows your ad where it performs best).

Best in World how to create a ads in meta ads manager with campaign
Best in World how to create a ads in meta ads manager with campaign

Now you will create your actual ad. You can use an existing post from your Facebook page or make a new one by uploading an image or video. Add an attractive headline (like “Get 50% Off Now!”), a short description (like “Hurry! Offer valid till Sunday”), and a call-to-action button such as “Shop Now” or “Learn More.” After setting everything, check the preview to see how your ad will look on Facebook and Instagram feeds or stories.

Table of Contents

Meta Ads Manager

There are three part of ads:

  1. Add Campaign
  2. Audience
  3. Pixel

campaign

A campaign is the first and main step when you create an ad in Meta Ads Manager. It means the overall goal or purpose of your advertisement — what you want to achieve from your ads.

there are six type of campaign:

  1. Awareness Campaign
  2. Traffic Campaign
  3. Engagement Campaign
  4. Leads Campaign
  5. Sales (Conversions) Campaign
  6. App Promotion Campaign

Ad set: Best in World how to create a ads in meta ads manager with campaign

An Ad Set is a set of ads used for targeting the right audience according to ad needs. In an Ad Set, we can target based on location, gender, age, and detailed targeting, which includes demographics, behaviors, and interests. We can also choose placements, platforms, and devices for the ads.

Ads:

An Ad contains the ad copy, including the headline, primary text, description, image or video, and call-to-action button.

Engagement Campaign:

Engagement Campaign: In this type of campaign, you can engage your own audience using a Call-to-Action (CTA). This can include actions like sending messages via Messenger, Instagram, WhatsApp, making calls, and other interactive activities

Leads Campaign:

Leads Campaign: In this type of campaign, you can collect leads using forms, landing pages, calls, Messenger, and other similar methods.

Sales (Conversions) Campaign:

Sales (Conversions) Campaign: In this type of campaign, we can direct users to a product page where they can buy products from your website. In this campaign, we can measure metrics like CPC, CPP, CTR, and ROAS

CPCCost Per Click (the amount you pay for each click on your ad)

CPPCost Per Purchase (the amount you pay for each purchase or conversion)

CTRClick-Through Rate (the percentage of people who clicked your ad after seeing it)

ROASReturn on Ad Spend (how much revenue you earn for every rupee/dollar spent on ads)

App Promotion Campaign:

In this type of campaign, we can advertise an app to people and encourage them to install it or take action to get promotions.

Audience

Audience: The group of people you want to reach with your message, advertisement, or content. They are the ones who see, hear, or interact with what you share.

there are three type of audiance

  1. Custam Audience
  2. Saved Audience
  3. Looklike Audience

Custam Audience:

Best in World how to create a ads in meta ads manager with campaign In this type, we can create an audience based on age, gender, and detailed targeting preferences.

Saved Audience:

Best in World how to create a ads in meta ads manager with campaign In this type of audience, we can run our own ads. If we position ads responses according to the targeting, then we save the audience for future use.

Look like Audience:

Best in World how to create a ads in meta ads manager with campaign This type of audience is created by finding people who are similar to your best customers, based on their interests, behavior, or profile.

Pixel

Pixel is a small piece of code or snippet that is added to a website or mobile app to track the actions of users. It is widely used in digital marketing and advertising to measure the effectiveness of campaigns. When someone visits a website or performs an action, like clicking a button, making a purchase, or filling a form, the pixel records this activity and sends the information back to the advertising platform, such as Facebook Ads or Google Ads.

there are five type of pixel :

  1. Facebook Pixel
  2. Google Ads Pixel
  3. Event Pixel
  4. Remarketing Pixel
  5. Tracking Pixel

Facebook Pixel:

Tracks user actions on your website and helps optimize Facebook and Instagram ads. It allows you to create Custom Audiences, Lookalike Audiences, and track conversions.

Google Ads Pixel:

racks user behavior on your site after clicking Google Ads. It helps measure conversions, like purchases or sign-ups, and optimize ad performance.

Event Pixel:

Tracks specific actions on a website, such as button clicks, form submissions, or video views. Useful for detailed analysis of user engagement.

Remarketing Pixel:

Tracks visitors who didn’t convert and allows you to retarget them with ads later.

Tracking Pixel:

A general term for any small code that monitors user activity on websites or apps for analytics and ad optimization.

your create a ads with step-by-step guide

Best in World how to create a ads in meta ads manager with campaign

Step 1: Log in to Meta Ads Manager

  • Go to Meta Ads vikasupdate.onlineManager
  • Make sure your Facebook Page and Ad Account are connected.
Best in World how to create a ads in meta ads manager with campaign

Step 2: Create a New Campaign

  1. Click + Create.
  2. Choose Campaign Objective depending on your goal:
    • Awareness: Brand Awareness, Reach
    • Consideration: Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages
    • Conversion: Conversions, Catalog Sales, Store Traffic
  3. Name your campaign for easy tracking.
  4. (Optional) Turn on Campaign Budget Optimization (CBO) to let Meta optimize budget across ad sets.

Step 3: Set Up Ad Set

  1. Audience: Choose who will see your ads
    • Use Saved Audience, Custom Audience, or Lookalike Audience
    • Target by age, gender, location, interests, behaviors
  2. Placements:
    • Automatic Placements (recommended)
    • Manual Placements if you want specific locations like Facebook Feed, Instagram Stories, Messenger
  3. Budget & Schedule:
    • Set Daily or Lifetime Budget
    • Choose start and end date, or run ads continuously
  4. Optimization & Delivery:
    • Choose what you want to optimize for: Link Clicks, Conversions, Impressions

Step 4: Create Your Ad

  1. Choose Ad Format:
    • Single Image or Video
    • Carousel (multiple images/videos)
    • Collection (mobile-first, immersive experience)
  2. Add Ad Creative:
    • Upload images/videos
    • Add catchy headline, primary text, and call-to-action (CTA)
  3. Add Destination:
    • Website, App, Messenger, or WhatsApp
  4. Preview your ad in different placements.

Step 5: Review & Publish

  • Double-check campaign, ad set, and ad details
  • Click Publish
  • Meta will review your ad (usually within 24 hours)

Pro Tips for Best Results

  • Use high-quality visuals and short, catchy text
  • Test multiple ad variations (A/B testing)
  • Track results using Meta Pixel
  • Optimize based on performance metrics: CTR, CPC, ROAS

Best in World how to create a ads in meta ads manager with campaign

Thank You Note:
Thank you for your valuable time and support. Your guidance and encouragement mean a lot. I truly appreciate your help and look forward to learning and growing more with your support.